We Need YOU To Make Your 'Do Blue

You've probably already heard that this year our "hair thing" is back. If you've been waiting for the right time to do your part for charity...wait no longer. It's Stone's "Make Your 'Do Blue" week and we're looking to raise lots of cash this year --- so we need YOU to go BLUE! Rally your friends, co-workers, neighbors, and family to do their part too by making pledges or by transforming their lovely locks into a cobalt coiffure.

In case you've missed the crazy-colored craniums in the past, or need more information on how to obtain a brilliant blue "bonnet" in support of the American Cancer Society, Children's Hospital, and Locks of Love check out this section of our website at

Most Arrogant Bar In America ---
Are You REALLY Worthy

So you think your bar sells a lot of Arrogant Bastard Ale, huh? Are you willing to put your pub's reputation on the line? Now is the time to step up to the plate and see if, indeed, your bar could be called "The Most Arrogant Bar In America!"

In honor of July being "American Beer Month," the bar that sells the most Arrogant Bastard Ale from Saturday, July 17th thru Saturday, July 31st will be crowned the winner and will supplant Brews Café of Granville, Ohio who was the inaugural winner in 2003 (that is unless those crazy Bastards win again!). Regular customers of the winning bar will earn the right to have fizzy yellow beer drinkers grovel at their feet for 365 days and the publican will receive a splendid plaque proclaiming the establishment as "The Most Arrogant Bar In America - 2004."

Here's what you need to do and need to know:

The competition will run from 7/17/04 - 7/31/04 and you can nominate a bar up until Friday, July 16th (however the earlier the better if you really want them to win). The tallying of the beer sold will be on the "honor system" but will verified by the appropriate distributor/wholesaler for the specific bar...remember our gargoyle is watching!

To nominate a bar, pub, or restaurant and for more information on the "Most Arrogant Bar In America" challenge, contact Karen Westfall ( / 760.471.4999 x118) and fax your entries to the Stone Brewing Co. at 760.471.7690.

Stone 8th Anniversary Celebration At New Location...
Get Tickets Now

Since our beginning in 1996, Stone has seen phenomenal growth every year. Our current brewery is running out of room and capacity! In late June 2004, we announced the location of our new 50,000 square foot brewery (which should be up-and-running late Summer 2005).

We thought you might enjoy seeing the "before," so we'll be having the Stone 8th Anniversary Celebration & Invitational Beer Festival at the new brewery site. This means some stuff will remain the same, such as lots of world-class breweries, great food prepared with Stone brews, and an amazing assortment of homebrewed sodas. New this year will be more shade, more water, more restrooms, plenty of parking, and the chance for you to see the future home of Stone Brewing!

To find out more details, including how to buy advance tickets, a list of guest breweries & food vendors, directions to the new location, and other useful information check out this link to the Stone website:

"Fizzy Yellow Beer" Amnesty Is Here Again...
Time To Repent

The Arrogant Bastard Ale "Fizzy Yellow Beer" T-shirt Amnesty Month is once again upon us! We know you know you've got a “FYB” shirt that's hiding away in the back of your closet (along with things we won’t mention here). Maybe you pull it out to wash the car. Maybe you've been wondering why you get smirks from neighbors and mocking laughter from the local kids!

Well, now you can ward off ridiculous ridicule of all sorts! It's back, it's unique, and it's happening from July 15th - August 15th. Click here to learn how to turn in that unwanted “FYB” shirt --- along with a modest "amnesty application fee" --- and get an Arrogant Bastard Ale "Fizzy Yellow Beer is for Wussies" shirt in return, plus other goodies*.

* With your Fizzy Yellow Beer T-shirt trade in (up) and your $12 “Amnesty Application Fee” you get…
(1) “Fizzy Yellow Beer is for Wussies” regular or girly T-Shirt
(1) “Fizzy Yellow Beer is for Wussies” Pint Glass
(+) An assortment of "Fizzy Yellow Beer is for Wussies" & Arrogant Bastard Ale stickers and coasters.

Stop by the brewery, visit the Stone online giftshop, or snail mail those suckers in before it’s too late. The "amnesty fee" will cost you twelve bones (that’s dollars numbskull), but we all know that the return of your pride and self-respect is priceless!

-The Stone Brew Crew

Stone Brewing Co.
(760) 471-4999
San Marcos, CA 92069
(760) 471-7690 Fax