Well, Mitch is back from the U.K., where he brewed a monstrously hoppy yet sessionable IPA, but now we’ve sent Greg to mainland Europe for a series of historic events. Seems like we’ve got someone in Europe all the time these days. Here’s the situation: Greg has gone to Europe to continue the search for a brewery location. We’ve been searching for almost 2 years now, but we’re doing our absolute best to nail down a site. It’s been a challenge. Hopefully we’ll have news to report soon. While he’s over there, he’ll be breaking some new ground in the European beer world. This Friday, September 16th Brussels’ legendary Moeder Lambic bar will be hosting Greg & 30 insane taps of Stone beer.
As far as we know, that is the most beer ever from a single brewery on tap in one place in Europe. Feel free to correct us if we’re wrong, but we believe this is a first. We know for certain this event will feature the first non-grey market Stone beer on draft ever in mainland Europe, which means you can be assured it will be fresh & served properly. We don’t expect to do this again until we open our European brewery. The event will actually be a mini-festival of sorts, featuring Stone merchandise, bottled beer, and, of course, Greg’s now famous speech, usually delivered from the top of a bar. No word yet on whether or not he’ll deliver it in Dutch, French, or German. Oh, and this amazing event just got a great write-up in The New York Times. While he’s traveling, he’ll be doing a variety of other events as well:
- On Sunday, September 18th, Greg will travel to Amsterdam’s “American BeerBar BeerTemple”, an innovative new establishment bent on bringing the American craft beer revolution to Dutch beer lovers. The event will feature 8 palate-wowing Stone beers from bottles along with the aforementioned Mr. Koch and his shenanigans.
- Greg will then travel to sunny Glasgow, Scotland for an event at BrewDog Glasgow on Tuesday, September 20th. The event will feature an array of heavy hitting beers, cockney speechification, and rollicking good times.
- The Greg/awesome beer train then rolls into BrewDog Edinburgh on Wednesday, September 21st for more of the above-mentioned activities.
- And finally, Greg will come back to the good ‘ol U.S. of A for an epic event at New York City’s legendary Rattle ‘n Hum on Thursday, September 22nd, featuring 17 Stone taps. Should be a blast.
This will be quite the trip. Feel free to come along for any or all of it. You’ll like it, we promise.
Comments
Submitted by David on September 14, 2011 - 2:32pm
"Cockney speechification" in Glasgow? Wouldn't that be in London? You're more likely to get some Glasgow Patter byraway.
Submitted by Brittany on September 15, 2011 - 2:14pm
marry me
Submitted by Simon Clippingdale on September 15, 2011 - 5:07pm
Perhaps while he's in Scotland Greg could teach the BrewDog guys how to make a good solid beer that doesn't require a bunch of marketing gimmicks to get attention, something they've signally failed to do thus far.
Submitted by Rezai on October 17, 2011 - 7:33am
So excited for Stone to open up their European brewery!!! I hope they can work with AAFES to offer it up at US military installations there in Europe. I bring home 20-30 bottles in my luggage every time I'm home in San Diego, but it'd sure be easier to by it on base.
Submitted by Eric on September 14, 2011 - 11:52am
BeerTemple in Amsterdam is a great US beer bar. I spoke to the owner last year about Stone at length.