Every year, we celebrate our anniversary with the biggest craft beer festival in Southern California! This celebration is also our biggest annual fundraiser, and we've raised over $1 million since 1997. To help us raise even more funds for local charities, every two years we dye our hair a ridiculous color in order to bring in even more donations. We want you to be a part of the fundraising mayhem!
A: A fundraiser! Offbeat and over-the-top, like Stone beers. You promise to dye your hair red; other people make donations to see it happen. 100% of the funds you collect will be divided equally among four local charities. Simple!
A: It's the color of our Stone 16th Anniversary IPA label and the Stone 16th Anniversary Celebration & Invitational Beer Festival theme. Besides, your friends/family/co-workers are more likely to pledge if there's an entertaining payoff…like seeing you with clown-red hair.
A: Sure, just not at our party. It's your right as an American to dye your hair any way you want, but the Arrogant Bastard wants red.
A: Remind your clients that you are not merely a businessperson, but also a dedicated philanthropist, donating your time, energy and scalp to a worthy cause. Get their pledges and you'll not only have their respect and understanding, you'll have their support too!
A: Tell “your friend” that if he can dye any hair on his person red and get someone to make a pledge to see it, he's in! We don't want hair loss to cause a loss of donations.
A: ALL (read: 100%) of the funds collected will be divided equally among four local charities: Boys & Girls Club of San Marcos, the San Diego Blood Bank and the Big Brothers Big Sisters of San Diego County. Stone will pick up the cost for the promotion.
A: Cash and checks are no problem. Just make sure to tell Aunt Marge that if she wants a tax break for her donation she must make the check payable to one of the four charities, not Stone Brewing Co. See the next question for more about tax deductions.
A: In most cases, checks and online donations are tax deductible. Cash and online donations are tax-deductible; please download charity receipts above. To get a tax deduction for a check donation, donors must make the check directly payable to one of the four recipient charities. Please visit their websites for the proper non-profit tax ID numbers. Unfortunately, if a check is made out to Stone Brewing Co. it is NOT tax-deductible. We're not a charity!
A: Cash and checks can be collected in a sealed envelope clearly marked "Attention: Dyehards" and submitted by Wednesday, August 22nd in one of three ways:
106 West Grand Ave, Escondido, CA 92025
Call to schedule an appointment: 760.741.5638
Does your salon want to be part of this noble mission by offering a special deal to Dyehards?
Download the pledge form/brochure (it's one document) and start taking pledges now!
Download pledge form
People always ask if they can write this off on their taxes, so we made these handy dandy receipts with tax ID numbers for you.
Tax receipt download