On June 11, 2019 a UK alcohol industry ‘watchdog’ called The Portman Group sent a letter to our UK importer. Odd, it seemed, why not send directly to the creator of the beer? It’s not quite the responsibility of our importer to create our label artwork and text. Nevertheless, they did the dutiful deed of forwarding it to us for our eventual, and significant bemusement. One might think that being British the good folks at the Portman Group would exhibit a keener grasp of the range of word usage in the English language. You will find said letter, and our response below.
Click here to see the Portman Group Letter
Dear Portman Group,
Thank you for your letter. We’re sorry to hear that our beer, identity, and labels offended you. Since Arrogant Bastard Ale has been around for 23 years (a year before Portman was formed), and has been distributed in the UK for over a decade, the most devastating news may be how long it took you to identify your feelings. It would be insensitive for us not to recognize that this must have been a difficult emotional process. And clearly it was emotional, as your letter contained a lot of emotional words.
So, due to this highly emotional place that you must be coming from, we felt it was important to give you time to fully process before we responded. We recognize that you’re going through some changes, and change can be difficult for any person, organization, or watchdog group.
All that being said, we believe you deserve a truthful response. And that is: Your letter strikes as both random and arbitrary.
Random, because you specifically describe it as such with your sentence “Zenith Global were asked to collect a random sample of 500 alcoholic products on sale in the UK off-trade.” One might think that if a goal is to protect the public from themselves, the mission would not be satisfied via a random process, but rather a thorough and exhaustive audit of every single product available for sale in the UK off- and on-trade. Being not in the watchdog business ourselves, this is admittedly not our bailiwick.
Arbitrary, because it seems the definitions you’ve chosen are arbitrarily applied to our Arrogant Bastard Ale. By suggesting your actions are arbitrary, we’re being polite and giving you the benefit of the doubt. Because the other possibility would be that you did it intentionally, and that would be irresponsible. We believe in you, Portman, and believe you wouldn’t be intentionally be irresponsible. But we’ll get into that shortly.
Every aspect of Stone Brewing is built on best practices. We consider them at every stage of growth, and in our goal to improve the world of beer. We invite you to research our company’s standards and ethical values. We believe them to be worthy of your inquiry.
We actively rail against the evil things in Portman Code 3.2—violence, aggression, dangerous behavior, anti-socialism, and illegal activities. We do, however, struggle to understand the inclusion of the offense that we’re being accused of—“bravado.” Hopefully understanding the Arrogant Bastard story will convince you that we are not being bravado-y, and that “bravado” itself may not be a very useful criteria by which to judge a beer, brand, or person.
As such, we humbly yet firmly request a challenge to Zenith Global’s accusations.
“Stone's contributions to the craft movement must not be downplayed. With Stone's iconic west coast IPA, an entire line of aggressive "Arrogant Bastard" ales, and an undying commitment to consistency of quality, the company not only helped to revolutionize the way Americans think about and enjoy domestic beer — it also continues to employ over 1,000 individuals, which is more than 99% of breweries in the world can claim.”
- Men's Journal
At press time, there are 250,582 reviews of Arrogant Bastard on Untappd.com. By comparison, the #1 selling beer in the U.S. has 381,478 reviews. Point is, Arrogant Bastard Ale is hardly a fringe brand that escaped your ethical radar for over 10 years. So, why now? Why so many years after it became one of the top-selling 22 ounce craft beers in U.S. chain stores (in many years, it has occupied the #1 position)? Why after we’ve been honored to have been named the “All Time Top Brewery on Planet Earth” by BeerAdvocate, twice? From the U.S. to the UK to Asia and Australia, Arrogant Bastard is now one of the most widely recognized craft beer brands in the world. Arrogant Bastard Ale is the beer that is credited by many as what inspired them see beyond the world of industrial beer into the craft and artisanal side of the equation. It’s hard to believe that millions of people in differently awesome cultures around the world would show such support for a beer whose branding was truly offensive. Maybe Zenith Global’s analyst has rare, keen insight that millions missed. Or maybe they were having a rough day. Or maybe they were working to fulfill an undisclosed quota to justify their no doubt pricey consultancy? Again, we’re not in the watchdog business.
Another possible option is that Arrogant Bastard’s success came at the cost of the industrial brewers who founded and fund Portman Group. Now that Arrogant Bastard has been taken so seriously as an alternative to their products on the global stage–well, that admittedly seems convenient.
If the rest of the world had been as offended as your analyst, we assure you Arrogant Bastard would be long gone by now. Our goal is to inspire, and we’ve always been crystal clear about that. It’s not bravado for us to say that our track record has proven to be successful at that. Perhaps a tad braggadocious, but not bravado.
As you know, memorable branding is crucial to any small business. Too bland, and no one remembers your name. Too bold, and you’re an energy drink. With any creative endeavor, there will always be some who misunderstand the intention, or even wildly misinterpret it. Such is the nature of art, as any person or politician can attest. Especially when it comes to the sort of ironic creative expression Arrogant Bastard Ale is based on.
Though we feel our respectability and innocence in these charges to be self-evident, we have nonetheless taken the time to address their specific issues:
YOUR ISSUE: “The packaging and naming in both a direct and indirect way suggest association with bravado.”
Merriam-Webster defines “bastard” as “something that is spurious, irregular, inferior, or of questionable origin.” This is clearly an archaic definition based upon the now long-passed view that being a “bastard” was something inferior. In modern society we no longer accept Victorian-era prejudices and have wisely adopted the more humanistic understanding that people of every kind of background are all worthy of equal respect. However, when we started making craft beer, we were seen as spurious and irregular. The giants of industry claimed we were inferior, and doors were accordingly closed to us. They claimed no one would want our weird beer, because of its questionable origin. By the very definition of the word, we were deemed bastards who were arrogant for thinking we stood a chance in this industry. And so we adopted the accusations against us. We used their words in a positive manner. We named a beer in their, and our, honor.
“Arrogant Bastard has to be one of the best-named beers of all time.”
- The Irish Times, August 12, 2016
ISSUE: “The packaging and naming in both a direct and indirect way suggest association with bravado. The name of the product is “Arrogant Bastard,” and directly under name is a slogan stating “You’re not worthy.” The text on the can tells the customer that they won’t like it because the consumer prefers a safer option.”
The name we have covered. Regarding the phrase, “You’re Not Worthy”—this is something we were told repeatedly as young brewers. We took the insult and used it as a rallying cry for our cause. As for playfully teasing a customer that they won’t like it, we don’t see how this violates any of the Portman Code 3.2. It is a brotherly tease, and does not suggest bravado, violence, aggression, danger, anti-socialism, or illegality. In addition, it was also a playful reworking of the oft-repeated phrase from the cinematic classic, Wayne’s World, in which the two protagonists regularly proclaim “We’re not worthy!” when they find themselves in the presence of someone they greatly admire. They also famously, and mightily, rocked out to Queen’s Bohemian Rhapsody in a Pacer. Now that’s bravado. So much so that nearly three decades later writer and actor Mike Meyers was invited to appear in the recent most excellent biopic movie Bohemian Rhapsody in a specially written part. Point is, they’re both great movies and you should watch it. Up to you if you’re enjoying an Arrogant Bastard while you’re doing it, although it does feel like it’d be thematic at this point.
Back to the point being that we turned the phrase “We’re Not Worthy” around, playfully suggesting Arrogant Bastard Ale demands admiration. Is that “bravado”? Lighthearted bravado perhaps.
In that line of thinking, and for the sake of argument, we’ll take the same momentary leap of faith you have taken and imagine we are guilty of exhibiting bravado. “Bravado” is defined as making bold or showy statements, and having an appearance of courage and confidence. Given the current political climates of our two countries, the writing on Arrogant Bastard Ale hardly seems worthy to appear on the “bravado” radar. However, if we are guilty of bravado it is in one—and only one—specific way: flavor profile.
Fact is, good people with taste have been underestimated. For centuries, we’ve been given food and drinks that are facile and breezily palatable because companies lumped us all into the lowest common denominator. Remarkable humans were given unremarkable beer that tastes like back alley whispers or computer generated smooth jazz. We’ve conversely been taught to eschew food and drink of actual depth, character, and intense flavor.
To wit, I recently read an article that complained vociferously about the food scene in Rome. It argued that the glory days of restaurants with quality and flavorful food had been lost because chefs were forced to accommodate the pedestrian tastes of tourists. Rather than be distinctive, the article alleges restaurants had aimed at the heart of bland in an effort not to offend a single palate. Here’s the thing: that article was written over 800 years ago. The unfortunate reality is that pandering to the lowest common denominator is not a new phenomena.
The result is that many people struggle to appreciate the boldly bitter profile found in Arrogant Bastard Ale. It’s a pretty intense beer with a big personality (especially in the beer climate that existed when we released it in November 1997). So much so, that we did not release the beer for more than a year after we opened our doors. We feared it was too big in character, and would only drive customers away from our fledgling brewery. And yet, we ourselves loved the beer.
Stone Brewing co-founders Greg Koch & Steve Wagner during a promotional in-store 3Litre bottle signing circa 1998. Whole Foods, Hillcrest, San Diego, CA
Acknowledging this, when we finally couldn’t hold the beer to ourselves any longer, we felt obligated to clearly warn people away from trying Arrogant Bastard Ale. We figured if a warning label was sufficient to chase someone away, that person probably wasn’t our target audience anyway. By providing a warning label, fewer feelings would be hurt and there would be more of the beer for people who actually wanted an intense flavor profile. After all, if people expected a whisper beer or a smooth jazz beer and instead receive Arrogant Bastard, they might be disappointed. We didn’t enjoy wasting people’s valuable time or money. That’s why we were very clear that Arrogant Bastard is a very different beer. It was, and is, truth in advertising.
We wrote about all of this and more in our 2011 book “The Craft of Stone Brewing Co.” You can read it yourselves. It’s available on Amazon.
It’s even gotten some nice ratings.
“The bottle comes with the tag line ‘you’re not worthy’ and the damned truth is, some people are not.”
- The Red & Black, November 8, 2016
ISSUE: “The language, name, and visual are suggesting that one has to be tough or daring to drink the product, and by consuming it, the customer is tougher or more daring than a regular beer drinker.”
The “visual” in question is our logo. A gargoyle. We chose a gargoyle because, historically, it wards off evil spirits. As we state on our website, on coasters, on posters, on bottles and can, our gargoyle represents our commitment to quality by helping us to ward off cheap ingredients, chemical preservatives, and pasteurization…the modern day evil spirits of beer. Historically, gargoyles were erected on churches, and on the day of their christening, the archbishops would release a prisoner. We relate to the idea of fizzy-yellow beer drinkers as prisoners, and hope to aid in their release by providing them craft alternatives. In no way does any of our branding suggest a customer should be “tougher,” physically imposing, or aggressive. We ourselves have few muscles to speak of (me especially), and are pacifists.
Zenith Group also suggests we consider our customers “more daring.” They are correct. We do believe this of our customers: they are aesthetically daring. They dare to develop new tastes and palates. This is a positive attribute. We do not endorse daring that dangerous or destructive or anti-social. Our dare is to explore beyond the status quo of aesthetic experience, not to go bungee jumping with a disreputable operator. I believe that the UK sometimes uses the term “lager louts” to describe someone who is drunk, disorderly and scrapping for a fight. That term is not one associated with any of the beers we make.
ISSUE: “The language is… challenging the consumer to not be ordinary.”
This is semi-sorta-but-not-really true. We believe not being ordinary is a great goal in life and urge everyone, including Portman Group, to be extraordinary. In fact, our company motto of the last couple decades has been two simple words: “Be Amazing.” It’s tough to consider that someone would insist on viewing that through a negative lens. We like to believe we make an extraordinary beer. We don’t believe urging someone to enjoy extraordinary beer is bravado, violence, aggression, danger, anti-socialism, or illegality.
However, the language is not even a challenge, as Zenith claims. Once again it’s a warning to consumers of what to expect. The label was written in a time before craft beer was a widely known thing. Back then, any level of IBUs (International Bitterness Units, the measurement of bitterness in a beer) were not acceptable to the general consumer. In many articles and videos over the years, I have consistently explained I wrote that label as a warning, not as some goading “reverse psychology.” It was plain speak. Open, honest and straightforward (admittedly while employing a little Monte Pythonian light elbow to the ribs).
If you have not researched this history of Arrogant Bastard and its legacy and meaning, or the history and ethos of our company, I invite you to do so. I believe that in your country, as in ours, the burden of proof lies with the accuser, and not the accused. As such, I politely decline to do the research for you. I have never bookmarked all these instances of my telling the story, as I never imagined I’d need to.
“It's difficult to process just how iconic Stone Brewing's Arrogant Bastard Ale is.”
- Minneapolis City Pages, August 22, 2016
ISSUE: “The language used on the packaging is derogatory to consumer. Phrases such as ‘If you don’t like this beer, keep it to yourself—we don’t want to hear from any sniveling yellow-beer-drinking’ wimps, cause this beer wasn’t made for you’ are pejorative and may encourage anti-social behavior, as they challenge the consumer not to be a wimp.’”
Millions…quite literally millions…of our consumers have understood and enjoyed the playful irony of this statement. There are many truly derogatory words in the English language, none of which we would ever use at Stone. We do not believe “wimp” to be one of them. We chose that word because one of Merriam-Webster’s definitions is “an unadventurous person.” In the beginning, and still to this day, trying craft beer requires a sense of adventure. The word “wimp” doesn’t insult gender, race, religion, creed, or anything else we hold as sacred to human beings. We believe the issue here is that the irony and playfulness was not comprehended by Zenith Global’s analyst, and the word does not express bravado, violence, aggression, danger, anti-socialism, or illegality.
In your complaint, you claim the label “may” encourage anti-social behavior. Again, we refer to the fact that this is one of the best-selling craft beers in the world. That seems exceedingly social. It is more likely that interstellar energy particles would cause voting machine irregularities than the label of Arrogant Bastard Ale would encourage anti-social behavior. Indeed, there are literally more recorded instances of the former than the latter. Last-call binge drinking is far better example of an anti-social behavior. We have a problem with it in some parts of the U.S., and we have heard the U.K. struggles with this as well. Such behavior is not the culture of the environment at any of our restaurants or pubs.
ISSUE: The word “bravado.”
We agree with all other words that constitute violations in Portman’s Code 3.2. No company should encourage violence, aggression, danger, anti-socialism, or illegal behavior. But bravado simply means “blustering swaggering behavior” and “a pretense of bravery.” Accusing a company of bravery, or even a pretense of bravery, seems a bit harsh. It’s a compliment in many uses (“she had a sense of young bravado.”). As people who are on the receiving end of Portman’s efforts, we encourage consultation with linguists, and the removal of that word from the list. It allows for far too wide of interpretations, and could lead to some unfounded accusations against responsible companies.
The very popular "My Daddy is an Arrogant Bastard" onesies on twinsies.
In closing, with Arrogant Bastard Ale having been sold for 23 years—10-plus years in the UK, all over Europe, Asia, and Australia, we have never been accused of such outrageous things as those of which your complaint outlines. This includes UK wholesalers, retailers and consumers. So, either the entire world is wrong, or you are. It is the latter.
Thank you for hearing us out.
Co-Founder, Executive Chairman, and Author of the Arrogant Bastard Ale label
This was a beautifully loquacious way of saying, "I call B.S."
We done, sir. Well done.
Thanks! Admittedly I had a fun time writing that. While I was Definitely Not Pleased with their letter, it did provide an opportunity to do a little stock taking on the legacy of Arrogant Bastard Ale!
That was one of the best reads ever. I've shared it with everyone I know on social media. In protest, and in a spirit of solidarity with you and Stone, we will buy a 6 pack of Arrogant Bastard and watch Wayne's World tonight!!
Forever a fan,
Well put. Cheers!
Well stated. I always enjoy the words of Mr. Koch. I love his beer.
I’m pretty sure I love you too. At least your taste in beer.
@DavidHawe Oh, wait, you said you love the beer, not me. Makes a lot more sense, and substantially less awkward.
Fantastic response. All those pics and words have spurred a trip to the nearest store for some Arrogant Bastard. Cheers!
A truly classy response to a ridiculous "ethics board."
Well done Sir, I shall promptly go and buy 2 cases immediately. It is an amazing brand
That seems like a perfectly reasonable response to their unreasonable letter. Pretty sure the world would be a better place if everyone did that.
And I’d be substantially better of financially, so there’s that too.
This is an amazing response to a regulatory agency that is quite obviously a puppet to one or more macro-beer stakeholders.
Well said Greg. It is your commitment to the brand, its reputation and quality of the beers that has kept me a fan and consumer of Stone for most of those 23 years your company has been around. Keep up the great work!
And here I was expecting a cheerful "Dear Portman group, feel free to go f**k yourselves. Here is a complimentary case of our beer, drink it if you dare.
I became a instantly-rabid-fan of Stone Brewing in 2012 when my (now-ex) wife brought me a 22oz bottle of Arrogant Bastard. Her logic? The bottle cap -- "Loved by few, hated by many".
I was hooked.
Today, I've never been more proud to support a brand that embodies the principles I hold most dear, not the least of which is: stand up to bullies.
I salute you, sir.
Awesome response. The whole time I was reading I wish I had a arrogant bastard to sip on. A trip to to my local store for some Arrogant Bastard is what I’m doing next.
I myself did not take a single sip of Arrogant Bastard Ale whilst writing this, but you can be damn well sure that I treated myself with one post-writing! Cheers to you...and all the supporters of our foray into the different, fringe and definitely-non-average!
Your response was enjoyable and quite polite. I see no issue with accepting the accusation that your label and language exudes bravado. I think you've earned a chest out, shoulders back, arms wide strut around the room. Thank you for not catering to contemporary standards of hurt feelings and cowardice.
Superb ! By the way, did you know one of the Portman Group’s funding members makes the yellow fizzy mass-produced “beer” Stella Artois - occasionally called “wife-beater” in the UK - a connotation they allegedly tried to hide by manipulating Wikipedia references....check it out !
Greg, you magnificent bastard, that was the most eloquent middle finger I’ve ever come across, and I loved every letter of it. Stone was one of the key players getting me into craft years and years ago, and I buy anything of yours I can get my hands on here in Sweden. This just reaffirmed my love. Cheers!
Braggadocious is such an underused word. These guys are sitting over at Karen’s Pub scratching their heads. This is a true Tasters Choice moment for the Portman Group.
We'll done Sir. I'm only disappointed that you didn't work a reference to yatch racing into your response. But I won't be surprised if something like a sponsorship to the America's Cup is in the works.
What I find ironic is that this British watchdog group chastises (see how I spelt it there?) beers for their bravado, yet this is the nation that gave us "Best Bitter." Who's bravado-y now?!
What is ironic is that a British alcoholic beverage watchdog group would chastise (see how I spelt that?) Stone for its bravado, yet this is the nation that has a whole consumer group hellbent on defending "Best Bitter"! Who's bravado-y, now?!
Oh, the joy of a (many, actually) well-turned phrase. Such winking eloquence, such smoothly snickering sarcasm, such (dare I say it??) bravado! Huzzah and cheers, all you cheeky Bastards (or monkeys, ala' Mr. Meyers)!
If only the response could have been wrapped around a 3L bottle of Arrogant Bastard and sent to Portman...never mind, that probably would have been a waste of the beer and the bottle.
This was a sheer delight to read, Mr Koch, thank you! Well done to call BS on this, it's a like a late flag in (American) football ... 10 years after the pass interference happened.
Also, it reminds me that I'm down to my last can of Arrogant Bastard (I may have had a few just this past weekend). Time for a beerrun!
Hmmm...I wonder if this BRITISH watchdog group had a problem with the following BRITISH craft brewery beer names...
Hornbeam Brewery Knicker-mocha-muffdive Festive Ale
Route 2 Brews' Leg Spreader ESB
I'm guessing they weren't part of the "random" sampling!
Seems to me the Brits across the pond have lost some of the humor that they once possessed, harking back to the days of Monty Python's Flying Circus. I can easily see John Cleese referring to the Portman Group as Arrogant Bastards for taking themselves too serious! and now for something completely different, a beer with 3 buttocks.
The very “stones” required to write such an eloquent response, never mind the articulation involved to say “eff off” so eloquently are what drew me and millions of others to this product in the first place. If you want to be taken seriously, whining about labels and branding you can just as easily avoid, ain’t the way. This is the same nation that beat back the Luftwaffe? Can’t imagine ol’ Sir Winston C. would have been too impressed by their “stiff upper lip”. Well done, sir. Keep it up.
That letter from the Portman Group had "arrogant bastards" written all over it. On behalf of all Americans, thank you for standing up to the Brits yet again. You'd think they learned their lesson in 1776! I'm going to pick up some Stone IPAs on the way home to properly toast your published response.
I switched to micro beers in the mid 80's and never looked back. I still remember when arrogant bastard was first available here in Massachusetts. I was put on another plane after my first taste. I always have a bottle in my beer frig. Even the the saying " you're not worthy" sounded like me. I have had an adventurous life and not regretted it a moment. " I am worthy" just as your wonderful beer is. Sincerely Don
Great letter! What was the outcome?
@Dave - Well, we just sent it to them on September 30 (yesterday). We did get this reply....
“Thank you for your response.
As you wish to challenge the complaint it will now move forward to the Independent Complaints Panel. You have 10 working days to respond to the complaint, and this will be the submission the Panel will see.
We are happy to put forward the response included in your email, but if you wish to add any new arguments or submit an entirely new response you have until the 15 October 2019 to do so.
Please let me know if you have any further questions about this.”
Not sure what “new arguments” would be anticipated in the next 10 days that haven’t come to light over the last 23 years. Looks like we’ll be hearing with the “Independent Complaints Panel” has to say for the next steps!
Send the bastards a barrel aged double Bastard.
Intelligent and humorous. You made my day. When time allows you should write more books.
I credit Stone for getting me into the craft beer scene. Keep on keeping on. Prost!
It would be a real shame for Stone to lose market share in UK. A shame for Stone, but a tragedy for the poor folks living in the UK who would then be forced to get their Arrogant Bastard from Europe or elsewhere.
A little poking around Portman's website reveals some similarities to the unfair stranglehold beer distributors hold on the US market. Producers and consumers are all at the mercy of these corrupt folks who feel empowered to decide which products are acceptable for sale to the public.
Cheers to Greg and the good folks at Stone for not giving in. Is there a market in the UK that is not controlled by Portman? Sounds like UK needs the same network of independent distributors that Isaac Showaki & Levi Funk (Untitled Art, Octopi) are fostering in the US (https://www.forbes.com/sites/kennygould/2019/07/29/untitled-art-brewing-...).
Time for me to get out to San Diego for another wonderful trip to Stone Liberty Station!
Those dumb bastards. A bit of bastard envy!!
Still my favorite beer of all time.
Thank you my arrogant friends.
This Portman Group reminds me of the Parents Music Resource Center's US Senate Porn Rock hearing 34 years ago. Mr. Koch's well-reasoned testimony, like Frank Zappa's excellent response to Tipper Gore's nanny-state instincts, should remind us that craft beer drinkers are old enough to know better than fizzy yellow drink lovers how and who is truly worthy. Let gargoyles be our guide!
ABSOLUTELY BRILLIANT! As always GK, you have put into words what your Team loves about our great beers and the boldness and uniqueness of our delicious flavors. It is amazing to me that the UK would find it necessary to sensor anything coming from the US, since the British displays of a wonky moral compass is in question on a daily basis. Thank you for your comprehensive response to this ridiculously manufactured complaint. Your response is right on and I personally thank you for the explanation. Having been exposed to Stone and the Arrogant Consortia for so many years, I am clearly aware of the tenets that govern all things Stone. Quality ingredients, exceptional beer, creative packaging, word of mouth advertising, support of the craft brewing industry, sustainable ways of doing business and providing the consumer with the best tasting beer available all while providing places where people can gather, consume great beer and fine food in an environment of kindness, quality and welcoming comfort. You and Steve Wagner have created an incredible company and product line that makes others want to emulate what you have started in the craft brewing industry. Keep up the phenomenal work and continue to provide schooling to those who don't quite get us. Good job Mr. Koch.
In the spirit of George Patton referring to Rommel, Greg you magnificent bastard! Such an epic response, something worthy of Arrogant Bastard Ale (and frankly everything else you brew, cook, craft, or create)! Keep up the arrogantly awesome work!
I can condense that masterfully written response into one word: MORONS
i have to say this is genius . The portman group are a menace to everyone dont worry. tiny rebel got attacked by them for having their bears on the front of their cans and for being to brightly coloured.
Excellent response, Greg. You gargoyled the hell out of their efforts to infringe on such a unique, admired, and loved company. They are clearly #notworthy Cheers!
I'd love to know where Stone beer is readily available in the UK. Other than the brief Stone Berlin supplies and what seems to be a defunct partnership with Brewdog it seems to be specialist import sites are the only places to find your beers.
Well said. This is a beautifully written response. Cheers.
Great reply! My first real craft beer was Bashah, your collab with Brewdog many years ago. So I blame both Stone and Brewdog for my beer account sky rocketing every month nowadays. ;-)
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