Submitted by Tammer Zein-El-Abedein on October 18, 2019 - 1:39pm
Hey Greg,
We really enjoyed reading your posting and so much of it resonated with us. As a new brewery in an emerging category (craft non-alcoholic beer), we feel that we are challenging convention and often swimming upstream in the craft world. Making a craft non-alcoholic beer is evidently too 'rebellious' for many traditional distribution channels. What's that saying about the more things change?
Anyway, it was refreshing to read this posting and to be reminded (by one of the OG's of Craft) that innovation and daring to be different presents similar challenges now as it did even just 20 years ago for Stone. Thanks so much again for generously sharing and hope to share a pint with you one day. Cheers!
-Tammer & Donna
Founders, Surreal Brewing Company
(P.S. would love for you to try our flagship Red IPA)
Submitted by Tammer Zein-El-Abedein on October 18, 2019 - 1:39pm
Hey Greg,
We really enjoyed reading your posting and so much of it resonated with us. As a new brewery in an emerging category (craft non-alcoholic beer), we feel that we are challenging convention and often swimming upstream in the craft world. Making a craft non-alcoholic beer is evidently too 'rebellious' for many traditional distribution channels. What's that saying about the more things change?
Anyway, it was refreshing to read this posting and to be reminded (by one of the OG's of Craft) that innovation and daring to be different presents similar challenges now as it did even just 20 years ago for Stone. Thanks so much again for generously sharing and hope to share a pint with you one day. Cheers!
-Tammer & Donna
Founders, Surreal Brewing Company
(P.S. would love for you to try our flagship Red IPA)